Everyone has a great idea for an online business but the difference between a successful one and failure is the amount of thought that goes into beforehand. Some people may get so excited and dive into the deep end of the business world without extensive planning and preparation.
Here are some key points that you need to consider before launching your business online:
- What makes your business different?What is your USP?
For example, Web Designer NI have extensive experience designing websites for clients all across the world whereas most web design companies in Northern Ireland only have clients in the UK. You need to think carefully about what you can do to stand out from the crowd and build around this.
- Who is your target audience and how are you going to reach them?
As easy as it may sound, you need to identify who you want to target and how you are going to get to them. Social media is a great, free tool to target a vast worldwide audience. Within Facebook, Twitter and other sites you can appeal to your customers via Pay Per Click adverts so only people who you want to attact, will see it. It can be as affordable or as expensive as you want and it is really worth looking at once your business is set up.
- Secure your domain name
One of the first things you will think about is what your business will be called. This is a very exciting time and it is crucial to get a domain name once your have a fixed name to make sure you don't lose it to someone else. Trying to include what you do in your domain name is a great way of making it easy for customers to know what you do and to find you. Web Designer NI can help to secure your domain name with 1 year free when you get one of our packages from our content management system.
- Check out the competition
These will be your rivals for your business journey and you have to do what you can to try and stand out. Doing some basica research on your competitors is a good way to see how they do things, design, layout etc, how the content is worded etc. There is so much to learn so having a look at the competition is good to do before launching.
Search Engine Optimisation is one of the most important factors in making your business known to the world. This involves website titles descriptions, meta-tags and much more. It takes a lot of work, constantly, to try and push your business up the search engine rankings but with Web Designer NI's knowledge and expertise we can help to maximise your potential and reach as high as possible within Google, Yahoo, Bing etc.
You need to be prepared to give it your all, as it takes a lot of time and energy to set up a business, especially if you are doing it alone. You may want to consider help from professionals if you need ideas or design work etc. Be prepared to work for the long haul as unfortunately you probably won't become a millionaire overnight (unless you play the lottery!). Many late nights will be ahead if you have that itch to succeed so research, plan, execute and respond.